Thuraya launches “CallMeBack” service for
mobile subscribers
As part of an ongoing service innovation strategy,
Thuraya Satellite Telecommunications Company has recently
launched “CallMeBack” as the latest addition
to its value-added services (VAS) portfolio. The service
is meant to add more convenience to mobile subscribers
when their phones run out of credit.
Positioned as the satellite mobile operator that is
most similar to the familiar GSM service, Thuraya is
continuously adopting and providing service features
that are popularly offered by GSM systems.
“CallMeBack”, as an international communication
concept, is introduced by Thuraya to allow its subscribers,
when their phones are out-of-credit, to send SMS message
to other mobile users requesting them to call back.
“In such situation, subscribers can send SMS message
to other Thuraya handheld users or any other GSM user
whose network has a roaming service with the Company,”
said Saeed Al Hamli, Thuraya's Chief Commercial Officer.
Currently, Thuraya has nearly 200 GSM roaming partners
around the world.
“As it's known, Thuraya serves subscribers in
remote and rural areas who could be far away from scratch
cards centres. Hence, the “CallMeBack” service
will assist subscribers to stay in touch in difficult
situations even after fully consuming their phone credit,”
explained Mr. Al Hamli.
Tailored primarily for Pre-paid subscribers, the free-of-charge
“CallMeBack” feature is also made available
to Post-paid subscribers using set credit limits.
Thuraya's value-added services, provided mostly as
free features, include SMS, Call Waiting, Call Conference,
Call Forwarding, On-line Billing Enquiry and E-Wallet.
Thuraya also has premium SMS-based value added services
such as Al Jazeera Mobile's breaking news, as well as
news services by other TV networks that are expected
to be introduced shortly.
Thuraya is a leading regional satellite services provider
of mobile satellite services, offering voice and data
connectivity to subscribers. The Company provides blanket
coverage to nearly 130 countries in the Middle East,
North and Central Africa, large parts of Southern Africa,
Europe, Central Asia and South Asia, inhabiting a population
of an estimated 2.3 billion people.
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15
March 2006
